• Essential Info
• Tickets and Promotional Discounts
• Show Features
• Bride's Reviews
• Transportation and Location

Planning for Success

The economic impact of exhibitions

Exhibitions are a powerful, flexible and highly cost-effective business tool – as well as being significant wealth generators in their own right.

In established economies they are a vital part of the marketing structure, alongside direct selling, advertising, direct mail, promotions and the Internet. In new and emerging markets they are a direct catalyst for business development: Boosting regional and national business, by providing a shop window for goods.

Key Elements

• Growing Business Strength
• Credibility
• Brand Image, strengthening success of your other media, advertising, face value of public feedback, can highlight business strengths & weaknesses.
• Opening new doors for growth and much much more that no other medium can achieve!!
• Stimulating investment within the industry and infrastructure

Exhibitions also have a major impact on local and national economies:

• Generating direct spending on local hotels, restaurants, transport etc.
• Creating employment – directly,, hotels, restaurants etc, and indirectly, by assisting the development of small and medium enterprises.
• Raising city/regional profile

If you are planning to exhibit within the Wedding Industry, we strongly advise for you to plan well ahead and budget on an annual basis, if possible to exhibit at spring and autumn show, even if you take a smaller stand continuously due to the repeat business of brides to be returning to the next show and those 'brides to be' tend to be there to order and make serious decisions with exhibitors. 

So if you budget on an annual basis – in the long term you will benefit with the rewards & increase in awareness.